Posted on by

Midea Appliances in the Phillipines

  1. Introduction
  2. Overview of Midea Appliances
  3. Midea’s Presence in the Philippines
  4. Products Offered by Midea in the Philippines
  5. Midea’s Competitive Advantage

Midea Appliances in the Philippines

Midea Group is a leading manufacturer of home appliances and HVAC systems. The company’s global presence offers a wide range of products such as refrigerators, air conditioners, washing machines, and small kitchen appliances. In recent years, Midea has been expanding its operations in the Philippines and has become a popular brand in the country. In this article, we will take a closer look at Midea’s appliances in the Philippines and explore its market position, product offerings, marketing and distribution strategies, CSR activities, and future plans.

Overview of Midea Appliances

Midea Group was founded in 1968 and is headquartered in Foshan, China. The company has a workforce of over 150,000 employees and operates in more than 200 countries. Midea’s core business is the manufacturing and sales of home appliances and HVAC systems. In 2019, the company’s revenue was USD 39.7 billion, making it one of the largest appliance manufacturers in the world.

Midea’s Presence in the Philippines

Midea has been operating in the Philippines since 2007 and has established a strong presence in the country. The company has set up its headquarters in Pasig City and has a distribution network that covers all major cities in the Philippines. Midea Philippines is a subsidiary of Midea Group and is responsible for the marketing, sales, and after-sales service of Midea products in the country.

Products Offered by Midea in the Philippines

Midea offers a wide range of appliances in the Philippines, including air conditioners, refrigerators, washing machines, and small kitchen appliances such as rice cookers and blenders. The company also offers innovative products such as the Midea U-Shaped Air Conditioner, which provides 360-degree cooling and is designed to fit seamlessly into any room.

Midea’s Competitive Advantage

Midea’s competitive advantage in the Philippines lies in its innovative products, affordable prices, and excellent after-sales service. The company has invested heavily in research and development and has introduced several cutting-edge products that cater to the needs of Filipino consumers. Midea’s products are also priced competitively, making them accessible to a wide range of consumers in the Philippines. Additionally, Midea has a strong after-sales service network in the country, ensuring that customers receive prompt and efficient service if they encounter any issues with their appliances.

Midea uses strategic branding and packaging to make their products appeal to the Filipino community.